What comes to mind when you want to relax at home and watch something on your phone or TV? Do you immediately turn to cable channels or do you turn to your “go-to” streaming service? Netflix is one of the major online streaming businesses of the 21st century. Next, to Hulu, Prime Videos (Amazon), and on-demand mediums like HBO Go, Netflix is arguably the most popular among customers. According to their recent numbers, they attracted an additional six million paid members in the past three months. Despite their growing success and appeal to customers, shareholders and analyst are growing concerned with the increasing debt Netflix adds to their bill.

Jeff Sommer from the New York Times addresses this concern in his article, claiming that the streaming service is getting itself into more debt than their profiting. “[Netflix]…cash-flow statement indicates that in the 12 months…spent $11.7 billion on new content. But its…total revenues were $14.9 billion, leaving it only about $3.2 billion to pay for marketing and the rest of its operations.” These numbers aren’t reassuring to shareholders. Even with their $3.2 billion left for operations, Netflix’s ambitious customer-centered strategy is expected to raise their already high expenses. However, the company is expected to provide a premium streaming service from customers which only encourages Netflix to continually spend more. In the long run, their excessive costs would mean the end of the company. A New York University finance professor, Aswath Damodaran, who closely examined Netflix’s profits and expenses, stated, “I don’t see how it is going to work out.”
As a customer and daily user of Netflix, I personally don’t mind the customer-centered culture they present. I’m usually excited to see the new title releases each month in their promotional videos. I’ve even taken interest in exploring their own “Netflix Originals.” However, after reading the risks that Netflix is taking, I’m concerned about the company’s well-being as well. Aside from the article, I personally know that Netflix recently decided to terminate their Netflix Marvel Heroes. Moreover, Disney is planning on creating their own digital streaming service in 2019 which will take all Walt Disney content such as Disney original movies and shows, Lucasfilm, and Marvel Studios movies from Netflix. The Disney content was a form of customer appeal for customers to join the streaming service. I think that Netflix can slow down on releasing self-created content and focus more on the time being on third party shows and movies to reduce their company costs.




